AI Insights · Timothy · July 2022
Top 5 Books and Reference Apps in the Middle East Q2 2022
Explore the performance of the top 5 Books and Reference apps on a unified platform in the Middle East during Q2 2022, including weekly downloads, revenue, and active user trends.
In the second quarter of 2022, the Books and Reference apps category in the Middle East saw varied performance across the top 5 applications on a unified platform. Here’s a detailed look at the key metrics of these apps, based on data from Sensor Tower.
Al QURAN - القرآن الكريم by 9D Muslim Apps - Quran, Qibla Direction & Prayers launched in May 2019, experienced a notable trend in weekly downloads and active users. Weekly downloads started at approximately 100K at the end of March, then saw a general decline, reaching about 14K by early May. However, there was a recovery towards the end of the quarter, with downloads climbing back to around 14K in the last week of June. The app’s weekly active users showed a downward trend initially, dropping from about 113K in late March to around 65K by mid-May, but then stabilized and slightly increased to roughly 68K by the end of June.
القرآن الكريم كامل بدون انترنت from simppro, released in September 2014, saw relatively stable weekly downloads, with a noticeable increase towards the end of the quarter. Downloads fluctuated between 8K and 12K from May to June, peaking at about 12K in the final week. Active users remained quite high, starting at approximately 455K and peaking at around 513K in early April, before stabilizing around 348K by the end of June.
Quran Majeed – القران الكريم by Pakdata, launched in August 2014, demonstrated strong weekly revenue and consistent download trends. Revenue peaked at around $4.2K in the last week of April but saw fluctuations, ending the quarter at approximately $1.3K. Weekly downloads showed a similar trend, peaking at about 101K in early April and stabilizing around 15K by the end of June. Active users started at 342K at the end of March, peaking at around 364K in early April, and then saw a slight decrease, ending the quarter at approximately 283K.
Wattpad - Read & Write Stories from Wattpad.com, had a significant presence in the region. Weekly revenue showed a steady increase, peaking at about $4.6K in early June. Downloads saw a major spike, reaching approximately 173K in the last week of May, before declining to about 20K by the end of June. Active users followed a similar pattern, peaking at around 233K in late May and stabilizing around 201K by the end of June.
MooReader by Brandi Burnett, released in November 2021, showed a steady increase in weekly downloads, peaking at approximately 19.5K in late May, followed by a decrease to around 10.5K by the end of June. Active users also increased, starting at around 745 in late March and peaking at about 18.2K in late May, then stabilizing around 17.5K by the end of June.
For more detailed insights and analysis, visit Sensor Tower’s website.